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Kuala Lumpur Seni & STEM Festival
Case 11 / 12·Petrosains & DFP

Bringing Science and Art to the Heart of KLCC

Brand Activation

70,614
Entries Across 3 Festival Days
18%
Above the 60,000-Visitor Target
49%
Higher Attendance than KLSSF 2025

Gallery

01
The Challenge

Build an outdoor festival experience at KLCC Esplanade that could bring together science, arts and public engagement at scale — while working within six overnight setup windows, a multi-partner footprint and a firm site-clearance deadline.

02
The Experience

We developed the strategic, creative and event-management approach for the three-day festival, shaping the overall Esplanade layout, creative system and onsite journey. The operational plan covered six nights of setup, partner move-in, sound checks and rehearsal, followed by three days of public programming and an overnight dismantle sequence.

03
The Impact

KLSSF created a visible public platform for Petrosains and Dewan Filharmonik PETRONAS, turning the KLCC Esplanade into a shared destination for exploration, creativity and STEM discovery. The project demonstrated how disciplined planning and strong creative direction can make a complex public-space programme feel effortless to its audience.

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