Watsons Get Active Fest
The Watsons Get Active Fest grew year-on-year to reach 11,216 participants in 2018 — up 57% from 7,140 in 2017, and from 2,500 in 2016. The event generated MYR 4.37 million in PR value and fuelled over 590 social media posts, establishing it as one of Malaysia's most successful brand-led wellness events and a flagship moment on Watsons' annual marketing calendar.
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Hotlink Uni Legend Tournament
The Uni Legend Tournament drove nationwide university engagement across Malaysia, mobilising thousands of participants and creating a sustained youth culture moment that extended across campuses, social feeds, and the live finale stage. For Hotlink, the campaign delivered something more valuable than impressions — it delivered credibility in a space where credibility has to be earned.
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7-Eleven RamRaya Roadshow
The RamRaya activation reached over 25,000 travellers across 5 highway rest stops, turning one of Malaysia's most emotionally loaded journeys into a moment of genuine connection between 7-Eleven and its customers. It demonstrated that a brand with the courage to show up authentically — not just visibly — can earn a kind of loyalty that no campaign media buy can replicate.
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AFC Congress
Over 12 years and 47 countries represented, our partnership with AFC Congress built one of the most enduring track records in regional sports events management — proving that sustained delivery excellence, not just individual event success, is what defines the most valuable agency relationships.
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BMW 7 Series Gala Dinner
Across 7 shows in 5 days, the BMW 7 Series Gala Dinner turned a model launch into an experience that communicated everything the 7 Series represents — elegance, confidence, and a standard of living that the car itself embodies. For BMW Malaysia, the event set the tone for the 7 Series in the market: not just as a vehicle, but as a statement.
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Nescafé "Start the Yay" OOH Activation
The 25-day campaign generated 25,000 total engagements across multiple high-traffic locations, driving strong product trial, organic social sharing, and brand love for NESCAFE RTD's "Start the Yay" movement — establishing the campaign as a genuinely talked-about moment in Malaysia's youth culture.
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Fancy Feast Cat Café Takeover
The initiative generated 3,500 total engagements across 10 cat cafés, deepening brand loyalty and driving product trial throughout the Klang Valley — while strengthening Fancy Feast's positioning as a premium brand that genuinely celebrates the bond between cats and their owners.
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Nescafé Indulgence Launch & OOH
Nescafé RTD Indulgence showed up where the audience was — creating a bold, photo-friendly presence in high-footfall spaces and giving people more than one way to engage. The activation turned everyday traffic into moments of product discovery, trial and conversation, making the brand feel present, playful and ready to enjoy on the go.
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AIA OSS Annual Dinner 2026
The annual dinner became a lively, people-first celebration — full of shared moments that travelled beyond the room. From candid interactions to keepsake photographs, the experience helped strengthen team spirit and gave AIA OSS a night worth talking about long after the lights came down.
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