Nescafé Indulgence Launch & OOH

Take Nescafé RTD Indulgence beyond the shelf and into the everyday places people already love to explore. The brief was to make the range feel easy to discover, easy to try and hard to miss — while keeping the brand experience as indulgent and playful as the drink itself.

We brought the campaign to life through a lively, multi-touchpoint activation across public retail and lifestyle spaces. A branded mobile setup, eye-catching product displays, sampling counters and playful game moments invited passers-by to pause, explore and choose their treat. From the Central Market street scene to the mall concourse, every touchpoint worked together to turn a simple coffee break into a little moment of indulgence.

Nescafé RTD Indulgence showed up where the audience was — creating a bold, photo-friendly presence in high-footfall spaces and giving people more than one way to engage. The activation turned everyday traffic into moments of product discovery, trial and conversation, making the brand feel present, playful and ready to enjoy on the go.