Watsons Get Active Fest

Watsons Malaysia sought to build a recurring flagship brand event that meaningfully engaged the public in health and wellness — creating a strong annual participation culture while reinforcing the brand's identity as a trusted ally in everyday wellness in a competitive retail health category.

We designed, managed, and grew the Watsons Get Active Fest across multiple years, consistently raising the bar for participation and experience quality. From the creative concept and event design to on-ground management and social media amplification, we were deeply involved in building the event into a well-loved annual fixture on Malaysia's wellness calendar. Year-on-year, we refined the format based on learnings — adding new activities, optimizing the participant journey, and strengthening the brand storytelling to keep attendance growing. The 2018 edition surpassed prior years by 57%, reflecting our continuous improvement approach and deepening consumer enthusiasm.

The Watsons Get Active Fest grew year-on-year to reach 11,216 participants in 2018 — up 57% from 7,140 in 2017, and from 2,500 in 2016. The event generated MYR 4.37 million in PR value and fuelled over 590 social media posts, establishing it as one of Malaysia's most successful brand-led wellness events and a flagship moment on Watsons' annual marketing calendar.